October 31, 2015

30 Day Small Business Cleanse: Day 30

We just wanted to start off by thanking everyone for their support over the past 29 days! This has been an amazing, sometimes grueling experience and we are so appreciative of all of your support! Sitting down and working on these assignments isn't easy. This was quite the undertaking with a small babe and a business to run while working other jobs. It's been a lot of late nights and early mornings, but it has been worth all of the hard work. To anyone thinking about doing something similar, do it!!! It's hard work, but the reward is so great!

Yesterday: What does your marketing plan look like? If you haven’t looked at it in a while, now is the time. Make sure that it reflects the changes in your mission statement and business plan as well as what you’ve learned from your analytics. If you don’t have a marketing plan yet, now is the time to come up with one!

The last few years have been a little crazy. Two years ago, we were launching our Kickstarter campaign, moving ourselves and our studio, meeting wholesale and retail orders, and getting ready to do all the holiday shows that we'd signed up for. Last year, Rosemary was almost completely out of commission, and Robin was trying to take care of everything life and business related. This is the first time in two years that we've been able to sit down and come up with a schedule for the next twelve months without it being completely destroyed before it even begins.

We approached this exercise the old school way, with pen and paper. We started off by choosing three marketing goals for the coming year. Then we divided a piece of paper into three columns with the months of the year. Our next step was to add any deadlines, important commitments, vacation time etc. Then we chose what our ideal launch deadlines would be for 2016.

From there, everything just sort of fell into place. It's still just a rough draft, we'll be refining it over the next few weeks, and trying it out over this next year. Some things will work out the way we planned, others just simply won't and we'll have to figure out how to schedule those differently. Either way, it's a good start.

Today: Yay! You made it! Take a look at the list of goals you made on Day 2. Where have you succeeded and where have you come up short? What 3 steps can you undertake to maintain this momentum or what can you do to help you reach your goals if you weren’t able to within these 30 days. 

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