|L-R: old blog layout, new blog layout.|
Branding for Ink+Smog Editions is something that we've always approached as a work in progress. As our business grows and changes, we think it's important to have our branding grow and change along with it.
For the purposes of this exercise, we've defined branding as the entirety of the Ink+Smog Editions experience. As we've made our way through this 30 day small business cleanse, we've worked on many aspects of our brand's overall identity. Still, there are a few items that need to be brought into line.
|Our table display at the Unique LA 2014 summer market.|
We have integrated each of these three tasks into the scheduled workflow for the next few months that we created on day 23 of this project. We're hoping that by creating a deadline, we'll have the impetus to move forward on these projects that have been on the back burner for too long.