30 Day Small Business Cleanse: Day 5

Day 5 of our 30 day small business cleanse!

Yesterday: Take a look at your social media accounts. Refresh your about pages, change up your profile pictures and cover images. Have you combined work and personal accounts? Does that work for your business or brand? If it doesn’t, then think about creating a separate account for each. Also look at the people and businesses you follow or like. Carefully evaluate who or what you can unfollow or unlike.

Our new Twitter design, including the profile photograph taken by Duran Castro for his blog The Diligent Hand. The background photograph was taken by Rosemary atop the Ace Hotel in DTLA on a very cold day in January of this year.

Yesterday's assignment was to breathe some fresh air into our social media accounts. We'd been toying with some new ideas on various platforms for the last few weeks but as part of this exercise we unified them all under variations on the same design.

We were particularly excited to finally use one of the photographs taken of us last year by Duran Castro during the photo shoot we did in our studio space for his blog The Diligent Hand. We like all the photographs that he took that day but especially love this one of us proofing prints while setting up the press.

We also devoted a great deal of time to tidying up our social media accounts. While we share a lot of media across different platforms, we've found it increasingly frustrating to look through them. We had never really found the time to systematically go through each and every person, page or business we liked or followed. There were a number of inactive or neglected accounts, an inexplicable amount of pages that we had no recollection of ever following and several accounts that made sense during our earlier and less focused iterations.

L-R: our blog yesterday before we refreshed our design and afterwards.

It was really interesting to sort through who and what we wanted to follow. It led to numerous conversations about who we are as a company and what our brand and thus scope of interest should include. As we've grown and shifted over the past nearly three years, we've assumed and shed several identities as a company. We've moved further away from our fine art studio training and are really learning how to function more in the sphere of graphic design and illustration. It was fascinating to see how our Instagram, Facebook, Pinterest and Twitter feeds changed almost instantly as we pared things down.

As part of this task, we also closed down a number of profiles on social media platforms that never quite panned out (ummm, we still don't know what to do about ello!). We've always known that it's important to keep an eye on our online identity, but it's sometimes hard to find the time. Now that we've really gone through and streamlined everything all at once, it should be a lot easier to keep up with as we go along. And we look forward to utilizing tools like Twitter and Tumblr much for frequently now that they're much more manageable.

Today: Clean up your inbox, organize your email. Unsubscribe from any mailing lists you don’t read regularly.

This is one job we are definitely not looking forward to!

30 Day Small Business Cleanse: Day 4

Welcome to day 4 of our 30 day small business cleanse!

Yesterday: clean up your computer. Start with your desktop then move on to your files. Choose a file structure then implement it. You’ll be amazed at what you find lurking in unexplored corners of your hard drive.

L-R: our inspiration for the day, hard at work, how we really felt at the outset of this project.

Our assignment yesterday had us plumbing the depths of our computer hard drive. In the interest of full disclosure, we only worked on our business files and left our personal files out of it (or else we could possibly still be working on it today!).

This was not a project we were particularly looking forward to and we did make a last minute shopping trip to Target as well as spend a little time on Facebook and on the internet looking at memes before we buckled down. Then we listened to Ice Cube, drank some coffee, put on some gangsta rap and adulted!

When we finally got down to work, we were pleasantly surprised to find that for the most part, our computer files are pretty organized. Over the years we've come up with a relatively easy to follow file structure. However, there was definitely some room to improve. We ended up focusing on cleaning up file names and locations as well as resolving a few redundancy issues.

It felt good to go through and clean things up, it certainly makes finding things a lot easier since we don't need to do quite as much digging around for things anymore. All in all, it was helpful exercise, we feel like we're getting things organized and making our lives a little easier with each day of this project.

Thank you for all of the encouragement we've been getting from all corners, it definitely helps to hear!

Today: take a look at your social media accounts. Refresh your about pages, change up your profile pictures and cover images. Have you combined work and personal accounts? Does that work for your business or brand? If it doesn’t, then think about creating a separate account for each. Also look at the people and businesses you follow or like. Carefully evaluate who or what you can unfollow or unlike.

Don't forget, it's not too late to join us on our 30 day small business cleanse, here's our schedule!

30 Day Small Business Cleanse: Day 3

As we get to work on day 3 of our 30 day small business cleanse, we're starting to settle into a pretty good routine. Happily, this is one of the project goals that we worked out as part of yesterday's assignment.

Yesterday's undertaking was to assess your overall situation. Where is your business now and what are you trying to achieve with this cleanse? Make a list of goals for this project.

Our list of goals for this project, but first coffee...

In many ways, this gets at the crux of why we've embarked on this project in the first place. The past year has been erratic at best. Many of the work habits we had gave way to stealing moments here and there to get things done. This has led to a certain level of chaos. The first order of business then, is to get ourselves organized.

Our second goal for this project, is to clean out the dead wood. It's an opportunity to examine what we do and how we do it in an effort to figure out what is working and what isn't. To pinpoint our weaknesses and come up with strategies for dealing with them.

Third, to create healthy habits. Constantly working on the go is the obvious outcome of not having much of a set schedule for the past year. It was very difficult to plan very far in advance, and as a result, we were often flying by the seat of our pants. Working this way all of a sudden meant that things got missed, or forgotten, or done twice. By getting back to healthy work habits, we will be able to get more done in less time. The obvious and immediate reward will be more baby cuddles!

The fourth goal may seem the most obvious but important to mention nevertheless. Our main objective is to figure out the lay of the land. Where are we now and where do we want to be. This includes a year from now, two years from now, five years from now...

And lastly, our intent is to learn how to work smarter and not harder. We've been doing a lot of reading lately, and one of the things we've found the most helpful are the creative business blog posts by Sycamore Street Press. Their post 10 Steps to Working Smarter (not Harder) has been especially helpful since we find ourselves in a very similar situation. We're not able to maintain the crazy, all-out work schedules we once had. This last goal may sound a lot easier than it is.

All in all, yesterday's task was a good early step. It led to some really great discussions and has allowed us to chart a path that we both feel comfortable with. And most importantly, it's getting the creative juices flowing!

Today''s goal: Clean up your computer. Start with your desktop then move on to your files. Choose a file structure then implement it. You’ll be amazed at what you find lurking in unexplored corners of your hard drive.

Ugh! Wish us luck!

30 Day Small Business Cleanse: Day 2

Well here we are, day 2 of our 30 day small business cleanse.

Yesterday's Task: Clean up and declutter your physical workspace. Clean off your desk, create a space to work over the next 29 days!

The assignment for day one was a good way to get our feet wet. We were lucky enough not to have to start out from absolute scratch. We were both really sick with a nasty cold last week, and as a result we did a mini cleanup early in the week in order to de-germ the studio. There were still a few piles here and there as well as some materials that had been shifted around from surface to surface for the past few weeks that were finally dealt with properly (there is nothing like a good deadline, and a little public pressure to help you get things done!). Oh, and miracle of miracles, we finally fixed the work calendar that hangs above the standing desk! It may seem like a small victory but it was pretty huge for us!

Our desks look much better after today's cleanup!

There's something about clearing your work surface off, washing it down and re-organizing it again that makes you feel like you have things under control. Like you're clearing out the cobwebs and are ready to get to work. Overall it was a pretty gradual way to get this project started but probably just the right speed for us right now.

L-R: We finally fixed our wall calendar (btw, just above the calendar are our very first experiments in letterpress, from grad school!) and afternoon baby cuddles as a reward!

Today's Task: Assess your overall situation. Where is your business now and what are you trying to achieve with this cleanse? Make a list of goals for this project.

Today's undertaking requires a little bit more consideration. It'll be a good exercise to help us put down on paper some of the ideas we've been throwing around for the past few weeks. Although we're over the moon that the little one is sleeping through the night, we do sort of miss those 3am nursing/pumping sessions. Not only because of the irresistible baby cuddles, but also because we often had great impromptu business meetings strangely enough.