April 04, 2013

we've joined the mohawk paper family!

L-R: pink magnolia tree in bloom down the street, our new name and logo, re-orgazining our tests and proofs, our new paper cutter.
Spring is here and change is in the air! We've been doing a lot of cleaning up and re-arranging. As a result, you may have noticed that we've been making a lot of changes around here lately. Some of those changes have been small (we have some new work configurations, new tools and storage solutions, yay!) and some of those changes have been pretty big (hey, we have a new name!). But we've also been implementing some other changes that you may not be aware of, chief among those has been changing out our ink and paper. We are now using Mohawk paper! 

L-R: Our new Johnny's Pastrami cards printed on Mohawk Superfine, new packages of Mohawk paper, Johnny's Pastrami drying.
Mohawk started off as the Mohawk and Hudson Paper Company in upstate New York where the Hudson and Mohawk Rivers meet. It was purchased by Frank Gilbert in 1866 and renamed the Frank Gilbert Paper Company. They filed for bankruptcy in 1930 and relaunched a year later by George E. O'Connor as the Mohawk Papermakers Inc. Asides from a short stint during the early 1970s, the company has stayed in the O'Connor family ever since. They are now headquartered in Cohoes, NY.
All images from Introducing Luxe, by Moo video.

Mohawk uses renewable energy, recycles and uses sustainable sourcing practices. In 2003, they became the only paper mill and one of the first large-scale production facilities in the U.S. to offset emissions from electric power generation with the purchase of renewable energy credits (RECs) issued by wind farms. Today, 100% of the electricity used in Mohawk’s operations is matched with RECs.

Mohawk makes beautiful paper, it's used by a lot of artists and printers. It's also used by Moo to make the Luxe business cards that we LOVE (as we speak, we are somewhat patiently awaiting the arrival of new Luxe cards with our brand new logo!). So far, we love working with Mohawk Superfine and Mohawk Vellum papers. They're both so easy to work with an incredibly luscious touch! We also really like the idea that Simon Dardick, Rosemary's father used to print on Mohawk paper from time to time when VĂ©hicule Press still used to do their own printing. It kind of brings things full circle in a nice way. We've made some other big changes, but more about those later!

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